Overview

Brewed Awakenings is a local coffee shop chain with a mission to provide high-quality coffee and a warm community atmosphere. As part of its growth strategy, Brewed Awakenings aims to launch a user-friendly loyalty program to engage customers and encourage repeat visits.

Tasks and Objectives

Our goal was to create a straightforward loyalty program platform that can be accessed through both a mobile app and a website. This program will replace the existing paper punch card system, enhancing user experience while simplifying management for the staff.

Key Features

• Digital Loyalty Points: Customers earn “coffee points” for each purchase, which can be redeemed for free drinks or discounts.
• User Registration and Migration: Customers can easily sign up and migrate points from the old paper system to the new digital format.
• Promotions Management: Store managers can create seasonal promotions and discounts that can be easily communicated to customers via the app.

User Experience

The app allows customers to view their points balance, available rewards, and current promotions. Users receive notifications for special offers, ensuring they stay engaged and informed.

Administrative Features

Store managers can access an admin panel to:

• Create and manage promotions
• Monitor customer engagement and activity
• Adjust point earning criteria based on inventory or special events

Technical Implementation

We built the platform using a user-friendly stack, including:

• Frontend: React for a responsive and dynamic user interface.
• Backend: Node.js for efficient data handling and integration with the shop’s POS system.

Main Benefits for Brewed Awakenings

• Intuitive loyalty program enhancing customer experience.
• Migration of users from the old paper punch card system.
• Ability to create targeted promotions to engage customers.
• Integration with existing POS systems for seamless transaction management.
• Ongoing technical support to ensure system reliability.